Strategy Expands Bitcoin Holdings with $531M Purchase Amid Market Optimism

Michael Saylor’s firm, Strategy, continued its aggressive Bitcoin accumulation last week, seizing the opportunity as investor confidence rebounded and BTC prices climbed.

In a filing submitted to the U.S. Securities and Exchange Commission on Monday, Strategy revealed it had purchased an additional 4,980 BTC for approximately $531.1 million. The average purchase price came out to $106,801 per Bitcoin, as the cryptocurrency rose from about $101,000 on June 23 to over $108,000 by week’s end, based on CoinGecko data.

This latest acquisition pushes Strategy’s total Bitcoin reserves to 597,325 BTC, with the firm having spent roughly $42.4 billion at an average cost of $70,982 per coin.

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Strategy’s 2025 Bitcoin Position Strengthens

So far in 2025, Strategy has added 85,871 BTC to its holdings—valued around $9.5 billion—closing in on the 140,538 BTC it accumulated over the entirety of 2024. According to internal metrics, Strategy’s year-to-date BTC yield now sits at 19.7%, inching toward its long-term target of 25% by the end of 2025.

Its quarter-to-date yield has also increased slightly, rising 0.4% to 7.8%.

Possible Custodial Moves Behind Major BTC Transfers

On-chain data suggests that the company also transferred 7,383 BTC (worth about $796 million) to three newly created wallets over the weekend. Analysts at Lookonchain speculate this was a strategic move for enhanced custody solutions.

The analytics firm also highlighted Strategy’s consistent long-term accumulation strategy, noting the company has only ever sold BTC once, briefly in December 2022, before quickly repurchasing even more.

Saylor Reflects on Strategy’s Bitcoin Commitment

Before revealing the latest purchase, Saylor shared a clip of his 2020 interview with RealVision’s Raoul Pal, where he discussed the company’s bold leap into Bitcoin nearly five years ago.

In that interview, Saylor explained the philosophy behind their decision to go “all-in” on BTC:

“This isn’t about trading,” he said. “I’m buying it for the guy who’ll eventually replace me in a hundred years. I don’t plan on selling it. When it multiplies a hundredfold, maybe I’ll borrow against it to buy something—but what’s going to be better than Bitcoin?”

Strategy’s unwavering belief in Bitcoin as a generational asset continues to guide its actions, with each purchase reinforcing its dominant position in the crypto landscape.

For more news, find me on Twitter Giannis Andreou and subscribe to My channels Youtube and Rumble

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