Michael Saylor’s firm, Strategy, has once again strengthened its position as the top corporate holder of Bitcoin, making a significant investment last week as the cryptocurrency hit a new peak of $118,000.
In a recent filing with the U.S. Securities and Exchange Commission, Strategy revealed the purchase of 4,225 BTC for a total of $472.5 million. The average acquisition price was approximately $111,827 per Bitcoin, with the asset climbing from around $108,000 on July 7 to $118,000 by the week’s end, based on data from CoinGecko.
This latest buy brings Strategy’s total Bitcoin holdings to a staggering 601,550 BTC, acquired at an average cost of $71,268 per coin, totaling roughly $42.87 billion in investments.
First July Purchase After Brief Pause
The recent acquisition marks Strategy’s first disclosed Bitcoin purchase in July, following a short break earlier in the month. That pause coincided with the announcement of a $4.2 billion stock offering and a report showing $14 billion in unrealized profits for Q2 2025. A similar pause had taken place in April during earnings season.
So far in 2025, the company has added 88,062 BTC—valued at $10.9 billion—to its portfolio. In comparison, Strategy accumulated 140,538 BTC throughout all of 2024, equivalent to about $13 billion in purchases.
Executive Sells $25.7M in Shares Ahead of Purchase News
Shortly before the Bitcoin acquisition was made public, Strategy filed documents with the SEC indicating upcoming sales of its securities. Among them was a disclosure that executive VP Wei-Ming Shao had sold 62,500 Class A Strategy (MSTR) shares, worth around $25.7 million.
The breakdown included sales of 32,500 shares on Wednesday, 20,000 on Thursday, and 10,000 on Friday.
Saylor Reaffirms Bullish Stance as BTC Hits $123K
As Bitcoin shattered its previous all-time high last Wednesday by crossing $112,000, Strategy moved swiftly with its latest buy. The price continued to climb through the week, reaching $118,000 by Sunday and hitting as high as $123,000 by Monday.
Saylor, a longtime Bitcoin advocate, once again took to social media to affirm his optimistic view. Responding to journalist Laura Shin’s post celebrating BTC’s surge past $119,000, Saylor echoed his now-famous phrase:
“It’s going up forever, Laura.”
He first said the line in a 2021 interview on Shin’s Unchained podcast, emphasizing Bitcoin’s superiority over traditional assets like fiat currencies, gold, and stocks.
“It’s the technically superior asset class compared to everything else… If you have the better asset, it’s going up forever,” he had said at the time.
