For investor and TV personality Kevin O’Leary, companies that fail to integrate artificial intelligence into their operations simply aren’t worth the risk. He believes AI is transforming how businesses attract customers — and those ignoring it are falling behind.
In a recent interview, O’Leary explained that acquiring new customers — especially through content-driven marketing strategies — has seen the sharpest cost increases in the past three years.
“The expense of creating high-quality content has exploded, in many cases rising by four to ten times,” he said. However, AI is changing that, slashing content creation costs by up to 60%, he added.
When evaluating potential investments, O’Leary now looks closely at how businesses are leveraging AI.
“Before I even speak to the CEO, I need to know who’s leading the AI efforts — who’s optimizing customer acquisition, scaling growth, cutting costs, and boosting ad spend returns,” he said.
His first questions are straight to the point:
“Who’s overseeing your AI strategy? What platforms and tools are you using? Who’s managing your social media presence?”
Beyond the cost advantages, O’Leary also emphasizes AI’s critical role in the global tech race. He sees the U.S. maintaining leadership in AI as a matter of national importance.
Backing Infrastructure: Bitzero
O’Leary is a key investor in Bitzero, a high-performance computing and Bitcoin mining firm operating data centers across Norway, Finland, and North Dakota.
He believes investing in the foundational infrastructure powering AI and blockchain — rather than the end-user services built on it — offers a more resilient and profitable path.
“It’s like during the gold rush. The ones who made the real money weren’t digging for gold — they were selling the tools,” he noted.
AI as a Geopolitical Battleground
According to O’Leary, the U.S. and China are locked in a tech cold war, with AI at the center. He likened AI chips to the queen bee and software developers to the worker bees, creating the valuable “honey” — the code — around those chips.
He warned that restricting the global distribution of U.S.-made AI chips through sanctions could open the door for rival nations to spread their own technology and steer the future of AI development.
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