Social media influencer Haliey Welch is at the center of a legal battle over her Hawk Tuah crypto venture, as reported by Newsweek. Known widely as the “Hawk Tuah Girl,” Welch is facing accusations related to her meme coin project, which saw its value plunge by 95% within hours of launch.
The token, introduced earlier this month on the Solana blockchain, was part of Welch’s bid to expand her personal brand. However, a lawsuit filed on December 19 alleges unlawful promotion and sale of the Hawk Tuah cryptocurrency, branded as the “$HAWK token.”
Hawk Tuah Meme Coin Sparks Controversy Following Sudden Crash
Despite 2024 being a groundbreaking year for the crypto industry—with Bitcoin hitting six figures for the first time and regulatory clarity on the horizon—cases of fraudulent or ill-fated ventures persist. Welch’s Hawk Tuah project has now become one of the most discussed incidents, as a group of investors has taken legal action against her.
The lawsuit claims Welch and her team sold the token without adhering to proper regulatory procedures. The rapid decline in the token’s value has intensified scrutiny, raising questions about its legitimacy.
Welch first gained prominence earlier this year after coining the phrase “hawk tuah” in a YouTube interview with popular creator Onomatopoeic. The viral moment led to the launch of her podcast Talk Tuah and a range of branded merchandise. The meme coin project was intended to further monetize her online fame, but it has now landed her in legal trouble.
As the crypto world celebrates advancements, Welch’s case serves as a cautionary tale about the risks of unregulated projects and the consequences of failing to comply with established financial laws.
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