Dana White, President of the Ultimate Fighting Championship (UFC) and founder of Power Slap, has officially become an advisor for VeChain, a leading layer-1 blockchain platform focused on practical, real-world use cases. His addition to the advisory board is part of VeChain’s larger mission to bring blockchain technology into the mainstream.
White joins an impressive team that already includes Nobel Prize-winning physicist Konstantin Novoselov, aiming to blend innovation with mass appeal. With White’s proven track record in global marketing and entertainment, VeChain is looking to broaden its reach and drive wider adoption of blockchain.
“VeChain has been an amazing partner to both the UFC and Power Slap,” White commented. “I’m excited to take this next step with them. I’ve always been into tech and innovation, and I see huge potential in what VeChain is building.”
This partnership holds the potential to introduce blockchain to a much wider audience. UFC broadcasts reach over 950 million households worldwide, offering VeChain access to a massive global platform.
White will also support VeChain’s green initiative, VeBetterDAO—a decentralized platform designed to promote sustainability by rewarding eco-friendly behaviors with B3TR tokens. Notably, VeChain confirmed that White will not be compensated with either B3TR or VET tokens for his role as advisor.
Tech Already in Play: Tokenized Fighter Gloves
VeChain is no stranger to the UFC. It’s already supplying blockchain-based tech, such as NFC (Near-Field Communication) chips embedded in official UFC gloves. These chips help authenticate gear, which is frequently auctioned for charitable purposes, by preventing counterfeits.
“This is a perfect example of combining physical goods with blockchain—what we call ‘phygital’ assets,” said Sunny Lu, VeChain’s co-founder and CEO. “It’s all about proving authenticity and delivering real-world value.”
Lu also hinted at ongoing discussions with UFC, the UFC Foundation, and additional partners, teasing upcoming announcements tied to the VeBetter app and broader ecosystem.
VeChain continues to position itself as a smart contract platform with a focus on transforming supply chains and accelerating blockchain adoption through tangible, real-world solutions.
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