Decentralized oracle network provider Chainlink has joined forces with global payments giant Mastercard to enable over three billion Mastercard users to buy cryptocurrencies directly onchain. This initiative aims to open the doors of Web3 to mainstream users, particularly those with little to no prior exposure to digital assets.
This capability is being introduced through a broader collaboration with key Web3 partners, including Shift4 Payments, Swapper Finance, XSwap, and ZeroHash — the latter delivering the infrastructure and liquidity needed to facilitate seamless fiat-to-crypto conversions.
A spokesperson from Chainlink Labs noted that the current application, available on Swapper Finance, is non-custodial and utilizes account abstraction to ensure ease of use. “We wanted to make sure this solution was accessible to everyone — not just experienced crypto users,” they emphasized.
Mastercard has significantly ramped up its crypto engagement in 2024 and 2025. The company has rolled out several crypto-related offerings, such as co-branded cards that allow users to spend crypto across various global merchants. Notably, it partnered with Kraken earlier this year to launch crypto debit cards in the UK and EU, and also collaborated with MetaMask to unveil a self-custody crypto card. By February, Mastercard reported that it had already tokenized 30% of its 2024 transactions.
Visa Keeps Pace in Crypto Expansion
Mastercard isn’t alone in the space. Its chief rival, Visa, has also made bold moves into digital assets. In late 2024, Visa teamed up with Coinbase to support instant crypto withdrawals and deposits for selected users. The company has since introduced its own Web3 platform and invested in stablecoin-focused payment firm BVNK.
While buying crypto with traditional currency often presents barriers for newcomers, initiatives like these aim to eliminate those roadblocks and encourage broader adoption of blockchain-based finance.
Mastercard’s Executive VP of Blockchain and Digital Assets, Raj Dhamodharan, commented on the growing demand:
“There’s no question — people are eager for easier access to the digital asset ecosystem, and we’re focused on making those connections as seamless as possible.”
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