Despite Bitcoin reaching new all-time highs in Q2, mainstream media coverage remained limited and fragmented, according to a recent report from market intelligence firm Perception.
The report highlighted that only 1,116 Bitcoin-related articles were published across 18 major outlets during the quarter, revealing a divided narrative. Around 31% of these articles were positive, 41% neutral, and 28% negative—pointing to a significant divergence in sentiment across media platforms.
Top financial outlets like The Wall Street Journal, Financial Times, and The New York Times contributed just 2% of the total crypto coverage, with WSJ publishing only two articles on Bitcoin in the entire quarter. Perception criticized this as a lack of engagement from elite financial publications.
Instead, the coverage was dominated by other high-output media such as Forbes, CNBC, and Barron’s, which provided more frequent and detailed reporting. These platforms focused on topics like Bitcoin mining, institutional adoption, and market analysis. Meanwhile, more traditional outlets centered their reporting around crime, regulation, and cybersecurity.
Perception identified three general approaches among the media: enthusiastic coverage (Forbes, CNBC), minimal attention (FT, WSJ), and skeptical reporting (mainstream legacy media).
The firm warned that this imbalance contributes to “information asymmetry,” leaving investors who rely on top-tier financial outlets less informed about a rapidly evolving asset class.
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