Bitcoin has become the cornerstone of crypto portfolios in 2025, now representing nearly one-third of total investor holdings, according to a recent report published by Bybit. This rise in dominance is fueled by more favorable regulatory conditions in the U.S. and a surge in institutional interest, particularly following the approval of spot Bitcoin exchange-traded funds (ETFs).
As of May, Bitcoin accounts for approximately 30.95% of crypto portfolio allocations, a notable increase from 25.4% in November 2024, solidifying its position as the most held digital asset in the market.
In contrast, Ethereum’s market share has seen a relative decline, with the ETH-to-Bitcoin ratio dipping to 0.15 in late April — the lowest level so far in 2025 — before rebounding to 0.27. This implies that for every dollar held in Ethereum, investors are holding nearly $4 in Bitcoin.
The report notes that Bitcoin has surpassed all other major global assets — including equities, bonds, and commodities — in terms of performance following the inauguration of U.S. President Donald Trump. This performance has enhanced Bitcoin’s appeal as a diversification tool with strong upside potential.
The renewed confidence in Bitcoin has led to a dramatic rise in institutional adoption. According to data from BitcoinTreasuries.NET, the number of companies holding Bitcoin on their balance sheets has surged from 124 to 244 since early June. Collectively, institutions now hold around 3.45 million BTC, including 834,000 BTC in public company treasuries and over 1.39 million BTC allocated through spot ETFs — representing 3.97% and 6.6% of Bitcoin’s total supply, respectively.
This trend is supporting long-term price projections. Joe Burnett, head of market research at Unchained, projects that Bitcoin could reach $1.8 million by 2035, gradually approaching gold’s $22 trillion market capitalization. “There are two compelling models for Bitcoin’s future, and the parallel model puts it at $1.8 million within a decade,” Burnett commented.
Shift in Retail Preferences: SOL Declines, XRP Gains
Despite Bitcoin’s strong institutional backing, retail investor allocations have dropped 37% since November, down to just 11.6%, suggesting a shift toward alternative digital assets.
This trend has coincided with an uptick in interest in XRP and stablecoins, as retail investors appear to be reallocating funds. XRP’s share in portfolios has nearly doubled, growing from 1.29% in November 2024 to 2.42% in May, fueled by expectations around a potential Ripple spot ETF, which some believe may be approved before a Solana ETF.
As a result, Solana (SOL) holdings have fallen sharply, from 2.72% to 1.76% over the same period. The Bybit report notes a visible reallocation from SOL to XRP by both institutional and retail investors:
“The consensus within the crypto investment community is that a Ripple ETF is more imminent than a Solana ETF, prompting a partial shift in capital.”
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