Apple, the fourth-largest company globally by market value, is facing renewed criticism over the effectiveness of its stock repurchase strategy — and one major voice in the crypto space has a bold suggestion: buy Bitcoin.
MicroStrategy’s executive chairman, Michael Saylor, took to X (formerly Twitter) on June 10, stating plainly, “Apple should buy Bitcoin.” His post came in response to CNBC host Jim Cramer, who commented on the tech giant’s recent stock performance, saying, “The Apple buyback is not working right now.”
Cramer added that the company has the option to continue holding large reserves or explore new strategies. “It is not a badge of dishonor. It just isn’t,” he wrote.
Apple announced a massive $110 billion share buyback plan in May 2024 in a filing with the U.S. Securities and Exchange Commission (SEC), aiming to reduce share count and return capital to investors. Despite this, Apple’s stock has fallen over 17% year-to-date.
In contrast, Bitcoin has climbed more than 17% during the same period, according to TradingView. Over the last five years, Bitcoin has delivered returns exceeding 1,000%, while Apple’s shares have increased around 137%.
Corporate Bitcoin Adoption Accelerates Globally
Saylor’s push for Apple to embrace Bitcoin aligns with a broader trend of companies adding BTC to their balance sheets.
On May 28, GameStop revealed a $513 million investment into Bitcoin, purchasing 4,710 BTC after raising $1.3 billion through convertible notes.
In Asia, Tokyo-based Metaplanet recently became the eighth-largest public holder of Bitcoin after committing to further accumulation. The company’s stock surged over 12% on June 2 following news of a $5.4 billion capital raise aimed at increasing its Bitcoin reserves.
Meanwhile, in Europe, The Blockchain Group in Paris disclosed plans to expand its BTC holdings by more than $340 million. The move followed a $68 million Bitcoin purchase last week, bringing its total stash to 1,471 BTC — currently valued above $154 million.
Additionally, spot Bitcoin ETFs have rebounded strongly, with data from Farside Investors showing net inflows of $386 million on June 9, reversing losses from the previous two trading days.
As institutional interest in Bitcoin continues to rise, some believe Apple has an opportunity to make a bold pivot — potentially transforming its capital strategy and positioning itself at the forefront of digital finance.
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