MicroStrategy Drops ‘Micro,’ Rebrands as ‘Strategy’ with Bitcoin Logo

MicroStrategy, the well-known business intelligence and Bitcoin treasury firm, has officially rebranded itself as “Strategy,” unveiling a new Bitcoin-themed visual identity. Announced on February 5, the company reaffirmed its commitment to developing business intelligence software while continuing its aggressive Bitcoin acquisition strategy. Additional insights regarding the rebrand are expected to be shared during the firm’s […]

BlackRock to launch Bitcoin ETP in Europe

BlackRock, the world’s largest asset management firm, is gearing up to introduce a Bitcoin exchange-traded product (ETP) in Europe, as reported by Bloomberg on February 5. This development follows the massive success of BlackRock’s U.S. spot Bitcoin exchange-traded fund (ETF), iShares Bitcoin Trust (IBIT), which has accumulated over $57 billion in net assets since its […]