Worldcoin Faces Hurdles in Attracting Users for Iris Scanning Crypto Authentication

The highly debated Worldcoin crypto project made its public debut on July 24, offering users the opportunity to scan their iris at designated locations in 20 countries and receive 25 Worldcoins (WLD), the native token of the project.

Despite the initial excitement and a massive 2 million pre-signups, the interest seems to have waned following the actual launch. On the first day, users showed enthusiasm, with Hong Kong leading the signups. The city offered three designated spots called Orbs, where users could have their irises scanned, and were granted a “world ID.”

According to a report from South China Morning Post, each of the three designated locations in Hong Kong recorded about 200 signups on the first day, making it the highest number of registrations among the 20 countries included in the launch.

Heatherm Huang, one of the Orb operators in Hong Kong, revealed that the total number of signups in the city accounted for almost half of the total signups Worldcoin received across all of its new markets.

Based on data provided by the Orb operator, Hong Kong accounted for nearly 600 signups (approximately 200 signups per Orb location). Extrapolating this data, it suggests that the estimated total number of signups across all markets stands at around 1000.

CryptoGrafos reached out to Worldcoin to verify the exact number of signups after the project’s launch but has yet to receive a response.

The substantial contrast between the number of signups before and after the launch indicates a lack of sustained enthusiasm. Additionally, the initial onboarding process faced controversy, as an MIT report suggested that the project developers attracted the first million signups using various deceptive tactics, cash handouts, and other methods, particularly in developing countries where data protection laws are not robust.

The project has drawn significant scrutiny from prominent figures in the crypto community, including Ethereum co-founder Vitalik Buterin and Twitter co-founder Jack Dorsey. In response, Worldcoin has maintained that it does not collect any personal information and can delete biometric data upon users’ requests. However, these controversies have likely contributed to the challenges in attracting new users to the platform after its official launch.

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